IN A NUTSHELL
• Diversified local, global experience
8+ years at JWT, Bates, Bozell, TMP, Marshall-Fenn, Armstrong Partnership
• Proven copywriting-strategizing expertise
Print, Web, TV, Radio, DM, PR, Collateral
• Multi-client portfolio
Local and global consumer, retail, B2B, online brands
• Strong conceptualizing skills
Ability to visualize and develop ‘big idea’, lead teams and deliver integrated work to any brief
• Extensive broadcast experience
Scripted, edited over 25 TV commercials and promotion videos
• Leadership
Supportive and collaborative partner who inspires and motivates individuals,
cross functional groups and clients to action
CAREER PROFILE
Digital Content Writer, Copywriter, Blogger
FREELANCE CONTRACTS:
GEGridSolutions.com LendatEase.com LifePlanInvestments.ca VIPBilliards.ca
Natrol.com TheLiveCFO.ca TheSBA.ca TDCanadaTrust.com
- Spearheaded development of SEO-rich content including website pages, blog posts, articles,
and social media posts that increased organic website traffic by 25% - Established content strategy, researched industry trends and editorial plans for upcoming projects, resulting in a 55% increase in total organic lead generation
- Coordinated social media accounts on Instagram, FB, LinkedIn and Twitter
and achieved a 22% increase in user engagement, with consistent Brand Voice and Tone - Developed and executed creative concepts for corporate and brand communications, resulting
in a 30% increase in engagement and a 25% increase in leads
Digital Content Writer, Copywriter, [One-Off Projects]
CanadaJobExpo.com ProViso.ca Sciwise.ca MindfulClinic.ca EquitableBank.ca
- Pioneered the optimization of content for SEO, utilizing appropriate keywords
and metadata delivering 17% increased visibility on search engines - Analyzed brand and industry trends to drive customer engagement, established
customer loyalty program resulting in 20% increase in repeat purchases
- Attracted 7,500 new email subscribers within the first year. While ensuring
100% productivity levels and maintaining 98% quality rate
Sr. Copywriter, Creative Consultant, Social Media Strategist, B&W
- TD CANADA TRUST: Customized messaging for Urban Asians and Multicultural Audiences helping TD Bank retain its ranking among the top 3 with New Canadians
- P&G CANADA: Successfully engaged P&G customers with strategy-driven content for Bounty, Pantene, Duracell, Febreze resulting in 50% increase in social media followers
Sr. Web Writer, Copywriter, Creative Strategist – TMP Worldwide
- ROGERS - Leveraged SEO techniques to increase traffic by 10% and improve rankings
- SCOTIABANK - Spearheaded recruitment drive, resulting in 38% rise in applications
Creative Supervisor, Copywriter, Interkom Creative, Burlington
- Rebranded, Developed award-winning Ads for Scott Paper, Brampton EDO and YRT
- Led Team in pitches, won new accounts – Newmarket Hydro, La Perla, Cantech
- Drove Sales up by 10% with topical promotions for Whirlpool, KitchenAid, Heineken
Senior Copywriter, Creative Strategist, Bates, JWT Delhi & Dubai
- Executed Dubai Shopping Festival campaign including scripting, co-editing TV spots
- Propelled Thomson TVs, Bose Systems, to market leadership with integrated campaigns
SELECT AWARDS
- Gold, Vale Inco Website, (‘YesIt’sPossible’), CEA.
- Best Campus Website, Scotiabank (‘Here’),
- Gold, CUTA (Canadian Urban Transit Authority) Centennial Event Identity,
- Best Business Campaign, SBEC, Brampton, Canada,
EDUCATION
- Master's Degree in Communications, from BITS India, one of Asia's top 10 Universities
AFTER HOURS
- Keynote speaker at various diversity marketing, career forums
- Co-chair of GTA voluntary organization for Communication, Advertising, Marketing Professionals - www.campnetworking.ca
- Volunteer work with TRIEC and other institutions to help new Canadians integrate into the job market