• Diversified local, global experience
15+ years at JWT, Bates, Bozell, TMP, Marshall-Fenn, Armstrong Partnership
• Proven copywriting-strategizing expertise
Print, Web, TV, Radio, DM, PR, Collateral
• Multi-client portfolio
Local and global consumer, retail, B2B, online brands
• Strong conceptualizing skills
Ability to visualize and develop ‘big idea’, lead teams and deliver integrated work to any brief
• Extensive broadcast experience
Scripted, edited over 25 TV commercials and promotion videos
• Leadership
Supportive and collaborative partner who inspires and motivates individuals,
cross functional groups and clients to action


Web-SEO Writer, Sr. Copywriter, Creative Strategist, Ontario Public Service, TMP Worldwide, Embanet Corporation, DAC Group

  • Implemented Rogers' Careers site rebranding with dynamic 'momentum-themed' content -
  • Revitalized Blackberry's career site to reflect a modern, brand -
  • Redefined Northern Territories’ perception and brand with -
  • Instrumental in major account wins including Rogers, Barrick, William Osler
  • Ongoing strategic input for Microsoft, Imperial Oil, Canada Post, Wells Fargo, Barrick


Senior Copywriter, Creative Strategist, Marshall Fenn, AIM, Armstrong, Aliance Atlantis

  • Conceptualized, designed integrated multimedia campaigns for WestJet, Telus
  • Drove sales up by 10% with topical promotions for Whirlpool, KitchenAid, Heineken
  • Supervised innovative road show campaign and promotion for Sony PS2’s new launch
  • Implemented KPMG’s nationwide press campaign with media innovations

Creative Supervisor, Copywriter, Interkom Creative Marketing

  • Managed, directed team of art director, visualizers, designers and freelancers
  • Rebranded, developed award-winning campaigns for Scott Paper, Brampton EDO, YRT, CTN
  • Led team in pitches, won new accounts – Newmarket Hydro, La Perla, Cantech

Copywriter, Creative Consultant, TopDrawer Creative Inc.

  • Revitalized Golf Town brand identity, positioned store as premier Golf source
  • Executed promotions & retail Ads to help Sporting Life post 20% profits
  • Transformed image of Fitness Depot from regional chain to national company

Creative Consultant, Bates, Dubai

  • Executed multi-region Dubai Shopping Festival campaign including scripting, co-editing TV spots
    and delivering content for the 85 pg.
  • Propelled Thomson TVs, Bose Systems to leadership through integrated campaign
  • Conceptualized and developed award-winning campaign for Visa International

Senior Copywriter, Creative Strategist, GBA, Dubai

  • Shaped and drove strategic creative direction for the Hitachi account, nationwide
  • Copywriting, creative direction for the regional launch of Samsung mobile phones
  • Led team to win multi-agency pitches for Lennox AC systems and the Eros Group

Senior Copywriter,JWT, New Delhi

  • Actively built the India-wide Pepsi & Nestle accounts for over 2 years
  • Launched Sprint Telecom in India with gold winning Print/DM/Radio/TV campaigns
  • Nationwide campaigns for Panasonic, Motorola, Sheraton Group and Lotto



  • Gold, Vale Inco Website, (‘YesIt’sPossible’), CEA 2009
  • Best Campus Website, Scotiabank (‘Here’), 2008
  • Gold, CUTA (Canadian Urban Transit Authority) Centennial Event Identity, 2004
  • Best Business Campaign, SBEC, Brampton, Canada, 2004



  • Master's Degree in Communications, from BITS India, one of Asia's top 10 Universities



  • Keynote speaker at various diversity marketing, career forums
  • Co-chair of GTA voluntary organization for Communication, Advertising, Marketing Professionals -
  • Volunteer work with TRIEC and other institutions to help new Canadians integrate into the job market