IN A NUTSHELL
• Diversified local, global experience
15+ years at JWT, Bates, Bozell, TMP, Marshall-Fenn, Armstrong Partnership
• Proven copywriting-strategizing expertise
Print, Web, TV, Radio, DM, PR, Collateral
• Multi-client portfolio
Local and global consumer, retail, B2B, online brands
• Strong conceptualizing skills
Ability to visualize and develop ‘big idea’, lead teams and deliver integrated work to any brief
• Extensive broadcast experience
Scripted, edited over 25 TV commercials and promotion videos
• Leadership
Supportive and collaborative partner who inspires and motivates individuals,
cross functional groups and clients to action
CAREER PROFILE
Web-SEO Writer, Sr. Copywriter, Creative Strategist, Ontario Public Service, TMP Worldwide, Embanet Corporation, DAC Group
- Implemented Rogers' Careers site rebranding with dynamic 'momentum-themed' content - www.rogers.com/careers
- Revitalized Blackberry's career site to reflect a modern, brand - www.blackberry.com/careers
- Redefined Northern Territories’ perception and brand with - www.practicenorth.ca
- Instrumental in major account wins including Rogers, Barrick, William Osler
- Ongoing strategic input for Microsoft, Imperial Oil, Canada Post, Wells Fargo, Barrick
Senior Copywriter, Creative Strategist, Marshall Fenn, AIM, Armstrong, Aliance Atlantis
- Conceptualized, designed integrated multimedia campaigns for WestJet, Telus
- Drove sales up by 10% with topical promotions for Whirlpool, KitchenAid, Heineken
- Supervised innovative road show campaign and promotion for Sony PS2’s new launch
- Implemented KPMG’s nationwide press campaign with media innovations
Creative Supervisor, Copywriter, Interkom Creative Marketing
- Managed, directed team of art director, visualizers, designers and freelancers
- Rebranded, developed award-winning campaigns for Scott Paper, Brampton EDO, YRT, CTN
- Led team in pitches, won new accounts – Newmarket Hydro, La Perla, Cantech
Copywriter, Creative Consultant, TopDrawer Creative Inc.
- Revitalized Golf Town brand identity, positioned store as premier Golf source
- Executed promotions & retail Ads to help Sporting Life post 20% profits
- Transformed image of Fitness Depot from regional chain to national company
Creative Consultant, Bates, Dubai
- Executed multi-region Dubai Shopping Festival campaign including scripting, co-editing TV spots
and delivering content for the 85 pg. www.mydsf.com - Propelled Thomson TVs, Bose Systems to leadership through integrated campaign
- Conceptualized and developed award-winning campaign for Visa International
Senior Copywriter, Creative Strategist, GBA, Dubai
- Shaped and drove strategic creative direction for the Hitachi account, nationwide
- Copywriting, creative direction for the regional launch of Samsung mobile phones
- Led team to win multi-agency pitches for Lennox AC systems and the Eros Group
Senior Copywriter,JWT, New Delhi
- Actively built the India-wide Pepsi & Nestle accounts for over 2 years
- Launched Sprint Telecom in India with gold winning Print/DM/Radio/TV campaigns
- Nationwide campaigns for Panasonic, Motorola, Sheraton Group and Lotto
SELECT AWARDS
- Gold, Vale Inco Website, (‘YesIt’sPossible’), CEA 2009
- Best Campus Website, Scotiabank (‘Here’), 2008
- Gold, CUTA (Canadian Urban Transit Authority) Centennial Event Identity, 2004
- Best Business Campaign, SBEC, Brampton, Canada, 2004
EDUCATION
- Master's Degree in Communications, from BITS India, one of Asia's top 10 Universities
AFTER HOURS
- Keynote speaker at various diversity marketing, career forums
- Co-chair of GTA voluntary organization for Communication, Advertising, Marketing Professionals - www.campnetworking.ca
- Volunteer work with TRIEC and other institutions to help new Canadians integrate into the job market