Creative Brand Strategy

Select accomplishments for select clients

  • Spearheaded brand positioning and blue ocean strategies that align with brand values. Developed SEO-optimized content that increased organic website traffic by 25%
  • Established content strategy, researched industry trends and editorial plans for upcoming projects, resulting in a 55% increase in total organic lead generation
  • Coordinated social media accounts on Instagram, FB, LinkedIn and Twitter and achieved a 22% increase in user engagement, with consistent Brand Voice and Tone
  • Developed and executed creative concepts for corporate and brand communications, resulting in a 30% increase in engagement and a 25% increase in leads
  • Collaborated closely with Designers, Developers and Product Managers to shape the value proposition of the brand and adapt content to print, broadcast and social media
  • Pioneered the optimization of content for SEO, utilizing appropriate keywords and metadata delivering 17% increased visibility on search engines
  • Analyzed brand and industry trends to drive customer engagement, established customer loyalty program resulting in 20% increase in repeat purchases
  • Attracted 7,500 new email subscribers within the first year. While ensuring 100% productivity levels and maintaining 98% quality rate

TD Canada Trust Bank

Td.com

Murali is a valued member of our multicultural creative advisory team. He is a passionate problem solver and brings a tremendous positive energy to every assignment. Murali was instrumental in creating strategy and content for websites, headlines for ads, copy for brochures and even slogans on the side of promotional giveaways.

- Partner, Creative Director, Barrett and Welsh,
(Ad Agency - TD Bank)

Rogers Communications

Jobs.rogers.com

Murali worked for Rogers successfully. His knowledge, experience and attention to detail were crucial to the success of multiple campaigns and time sensitive projects. I feel confident in recommending Murali. He is not only thorough, but also easy to work with, and always willing to take the time to discuss any issues that arise.

- Senior Manager, Interactive Design, Rogers Communications

Scarborough Business Association

Thesba.ca

It was a pleasure to work with Murali who understands the power of branding and well-curated content.

- Director, The Scarborough Business Association

DAC Group

DacGroup.com

I highly recommend Murali Murthy. Murali worked with us as a Copywriter and Creative Strategist. He was responsible for driving award-winning strategic creative direction for many of our clients.

- VP, Digital Operations, DAC Group/Digital

Inclusivity Connect

InclusivityConnect.com

I have been associated in many capacities with Murali over the last many years and always find his involvement 100% and his work impeccable. Our latest project revolved around website optimization, content development and brand strategy. ACE and Murali are great partners to have. I look forward to our next project together.

- Brand Manager, Inclusivity Connect

Sciwise Solutions

Sciwise.ca

Murali understood our business needs very quickly and provided constructive criticism that helped us with a path moving forward. He has an exceptional ability to write high quality blogs unique to our business.  I highly recommend working with Murali for anyone looking to optimize their brand and web presence.  Great guy to work with and genuinely looking out for your best interest. Thank you Murali."

- Founder, Sciwise Solutions

Natrol Health

Natrol.com

Murali's branding expertise was an extremely valuable asset for our project. He is smart and fully dedicated to the assigned project. It is a real pleasure working with him.

- Client Services Director, Natrol

Lend At Ease

LendAtEase.com

It is for sure an amazing new outlook for Lend At Ease and we are very excited and pleased to show it off. Thank you again Murali for your kind efforts in supporting our company in this new updated branding.

- VP and CFO, Lend At Ease

SealAll Hardscaping

SealAll.ca

Since we started working with Murali, we have seen a huge increase in our conversion rates and are attracting a lot of new clients. With the expert services of Murali Murthy, you don't have to search anywhere else. We highly recommend Murali for all your Branding and Content needs.

- Proprietor, SealAll Hardscaping

Sevika Tech

SevikaTech.com

Murali Murthy helped us build Sevika Group company‚Äôs brand identity.  It was pleasure working with him.  Very professional and accountable.

- CEO and Founder, Sevika Tech

Eliny Cleaning Services

Eliny.ca

Murali is a great professional to work with. He was very involved from beginning to end with everything from content development to brand strategy for Eliny. He helped us develop a strong presence in a very niche industry. We look forward to working with him on many projects in the future.

- CEO, Eliny Cleaning Services

ProMarketer

ProMarketer.ca

Murali Murthy and the entire Ace World Foundation have added huge value to the ProMarketer team. He helped us build our brand, thank you again. I highly recommend Murali Murthy.

CEO, ProMarketer

Canada Job Expo

CanadaJobExpo.com

Murali Murthy was exceptional in helping us develop our brand strategy and site content with a strong, consistent vision. It was terrific working with such a knowledgeable and insightful consultant. We are very happy with the final product and we credit Murali Murthy for improving our brand-related footprint. He really added value and exceeded expectations.

- CEO, Canada Job Expo

Discount Auto Glass

DiscountAutoGlass.ca

Murali provided excellent strategic and creative services, often on very short notice. He helped us with an organization re-brand in a compelling and relevant manner from which we continue to see results.

- President, Discount Auto Glass