Bates 141 International, London, U.K
Murali joined the Bates network as Associate Creative Director. He has been in the agency for two years and in this time has worked on all the key accounts, more so by popular demand. Murali joined the agency as a humble creative person and I have seen him only rise and rise with utmost passion for this work and an unparalleled “burn” to excel as a brilliant creative mind and a superb team player. His creative approach is backed by strong brand and consumer understanding which has enabled him to bring in fresh thinking into an otherwise challenging set of tobacco brands like Benson & Hedges, Viceroy and Lucky Strike. This has been voiced by the client as well.
Not restricting his consumer understanding to tobacco only, Murali has shown that marketing women’s products and young adult fashion products is also his forte. He has been responsible together with his team, to create very successful campaigns for Springfield and Triumph. His capabilities as an organizer and team player helped the agency successfully carry out the Dubai Shopping Festival 2001 and 2002 – a mega project and one if its kind for the Middle East, demonstrating his understanding for not only international brands but also important local ones.
Overall, Murali is a creative asset with a strong strategic mind and he will bring in outstanding results to any work environment he is placed in. I wish him luck in all his endeavours knowing fully well that his passion and burn will never die out.
Charulata Ravi Kumar, International Account Director
