I can perhaps best bring relevant meaning to this letter of recommendation by recounting a tale of which Murali can be permanently proud, and we can be permanently grateful: Work for our largest and most demanding client – The Dubai Shopping Festival – was in desperate need of renewed creative passion. I was unable to motivate the creative teams - they were jaded and cynical.
Unknown to me, Murali saw the problem, took his weary art director for a coffee and returned half an hour later. He had inspired his partner with enough enthusiasm to last the next six months, and together they produced an enormous volume of creatively sharp and incisive work. Usually late at night and almost always over the weekend. This made me and the client servicing team happy. But more importantly it made the client very happy.
This quiet determination to succeed and ability to take responsibility is fundamental to Murali’s makeup. Beyond that, he is a tremendously hard working, talented and perceptive writer. I believe he has the necessary inner strength, resolve and integrity to survive the tough task of integrating into a new world, and I wish him every success. I have no hesitation in offering my recommendation of Murali to prospective employers.Mike Austin, Vice President, Regional Creative Director