Bates M.E.
Murali has a real passion for the business and a hunger to improve all the time. Constantly looking for new approaches or new ways to solve problems or make the mundane come alive. Some of his most exciting work has been for clients needing training or selling videos, which Murali has transformed into memorable and entertaining projects without losing sight of their practical use.
I have worked with Murali on BP, Viceroy and Lucky Strike cigarettes and Imperial leather soap. We have together gone through the rigours of satisfying the needs of internati0nal brands and the result has always been creative that Murali has brought to life as a television commercial and taken the concept through the line to point of purchase.
His enthusiasm and professionalism will be missed as he moves to new opportunities and challenges. Murali will be an asset to any organization as he can turn his hand to all facets of above and below the line communication. I personally wish him every success and would happily elaborate on this brief reference if ever requested to do so.
Russell Walker, Senior Vice President, Regional Director
